Elevate Customer Experiences with Data Unification
Privacy Compliance
Enable privacy and regulatory compliance through detailed mapping and tracking of user preferences. We work with you to determine applicable regulations — including the European Union’s (EU) General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) to determine the state of compliance. Our team will update, de-dupe, and create data governance rules to keep user preferences synchronized across all applications to ensure compliance.
Account Based Marketing (ABM)
Whether you are trying to orchestrate demand generation, personalize unique customer experience journeys, or just trying to understand a holistic view of all leads and contacts on an account, it requires a single view of unique accounts. We help by consolidating disparate account data to a unified view that can be published into your existing applications quickly and without having to rebuild the underlying source applications. This enables you to focus on what matters most - growing your business.
Tech Migrations & Consolidation
Your MarTech has grown/sprawled/quadrupled over the years creating data chaos as multiple sets of the same customer data are being copied, replicated and out of date as each application makes an update. Moreover, the integration backlog to consolidate the MarTech is years out but the pace of growth requires all of the data to be running NOW. We help by building data pipelines that connects data from any application to any other without the need to rip or replace while ensuring consistency of the records.
Customer Marketing & Personalization
Get better customer segmentation such as those with a risk of churn and/or connect customers to products they own. By connecting data about customers, products, purchase history, entitlements, and other key information from multiple applications we enable an personalize experience as well as upsell and cross-sell opportunities.
Demand Infrastructure Audit
Having a marketing automation platform in place does not guarantee a fully orchestrated demand engine. Our team can help connect the entire funnel from cookie to revenue and locate the bottlenecks within your demand generation infrastructure.
Data Quality
Stop paying for duplicates and storage of unusable records. With more contacts being loaded or purchased for your campaigns, we build a single record set of all contact records.
Data Insights
Whether you are using reporting tools such as Tableau, Domo, PowerBI or standard out of the box reports from your CRM, often the data you need exists in multiple sources. We build data pipelines to bridge any source data to your applications so you don’t have to rely solely on IT/BA support.
Clean Data for ML/AI
When formulating and expanding your machine learning/artificial intelligence strategy, the essential foundation is a clean data set. Our team can support your initiatives by connecting disparate data sources and building data products that can be readily utilized by machine learning/artificial intelligence systems.